![]() ![]() Because there's so much more of them, which really allows the laziness of the CGI to sink in. ![]() They were bad in the trailer and they're worse in the movie. I won't even bother talking at length about the awful CGI lions. ![]() When cornered in an abandoned complex, the team and their pursuers are slowly picked apart by feral lions. "Roar" follows a team of mercenaries lead by "Boss" Megan Fox as they rescue some of the most annoying young women from human trafficking somewhere in Africa. To be fair to Miss Fox, I don't blame her. The main protagonist of the team is the always expressionless Megan Fox, who seems to be doing exactly what her character is doing-cashing a paycheck. Action Movie FX is the second-highest-grossing app in the Entertainment category of the App Store and in the top 50 overall.The opening scene of "Rogue" sets the stage for this poorly crafted thriller perfectly: a bunch of bored-looking mercenaries are just doing their job rescuing a walking payday from sex traffickers. Generating revenue and keeping the app refreshed regularly. The ROI on that effect may be immeasurable, but how much would another MI marketing element have added to the saturation bombing weĪnd of course, Bad Robot has another little business cooking here, so why blow it? Users can upgrade with 99-cent packs of new effects, a tool for Here –- these guys are cool, creative and now mobile-savvy. That may be good enough for Bad Robot, and adding in an easy, predictable pitch for a specific movie might break the indirect messaging already Bad Robot gets the ambient benefit of simply demonstrating its technical prowess in one of the increasingly rare “gotta see this” apps that makes theĭazzled user wonder who the hell made this app. The opportunity to slip in a little promo of Cruise repelling from that Dubai skyscraper After all, here is this platform that is proving to be as popular as most top game apps. I send laser-guided missiles into my desktop stapler regularly.Īs a branding exercise, Action Movie FX might be seen asĪ missed opportunity. Reticule to a tornado, a mass of machine guns, or a ditched helicopter. The iPhone camera and then superimpose (pretty damn seamlessly, I may add) clichéd action sequences - from incoming missiles laying waste to a ground zero that you pinpoint with a target The app allows you to take short video clips with Instagram meets Michael Bay - or, well, J.J. One of the best implementations of video editing/overlay techniques I have seen on a smartphone. The app does what Abrams and company actually do best - cool action. And thank God (or the "Eighth Dynamic," as Scientology might have it) - no Tom Cruise. Instead, the company’s Action Movie FX app has been a presence scoring high on the App Store’s Entertainment chart for about a month now. Throwaway that is clever for all of ten seconds. Ghost Protocol" has another "Star Trek" movie coming and the "Person of Interest" TV series now on air.īut the Bad Robot Interactive unit chose not to put out another cheesy movie promo app The talented action movie director and TV producer and owner of the Bad Robot Productions company that just released "Mission Impossible: ![]()
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